Business Name: Sign-in to view listing at https://fih.com/listing/1790624
Business Website: Sign-in to view listing at https://fih.com/listing/1790624
Business Start Date: 2008
Business Location: Finland
Business Valuation: $6,120,000 USD
Employee Number (Inc. Owners): 25
Business Model: B2B SaaS platform
Industry: SaaS / PropTech / Shopping Center Digital Services
Percentage Being Sold: 100%
Sales (TTM): €1,949,100.00 (~$2.29M)
Net Profit (TTM SDE): €119,099.00 (~$140K)
Business Multiple (TTM Revenue): 2.67x
YoY Revenue Growth Rate: 14.50%
Monthly Customer Retention Rate (2024): 99.58%
Paying Clients (TTM): 300+ Properties Managed | 25K+ Active Tenants
Traffic (TTM): 1B+ Annual Visitors in Properties
Tag Line: 17 Y/O PropTech Mall Management B2B SaaS Platform

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Executive Summary

The business is a Finnish SaaS company specializing in retail real estate management software. Its proprietary platform is used by shopping centers and property owners to manage tenant communications, operations, and customer engagement in a digital and unified way.

With strong frame delivery agreements across the Nordics and Baltics, the company has built a base of recurring SaaS revenues. Forecasts reflect only the Finnish parent company which owns the intellectual property and regional agreements. Subsidiaries abroad, partly owned with local partners, are excluded from this transaction.

This is a rare opportunity to acquire a proven PropTech platform with contracted revenues, strong IP, and expansion potential in Europe and Asia.

Company Overview

• Headquarters: Finland

• Founded: 2008

• Industry: PropTech / SaaS

• Legal Form: Limited Liability Company

• Business Model: Recurring SaaS subscriptions, regional frame agreements, and contracted recurring revenue
   

The business has established a solid reputation in the PropTech space by offering solutions tailored to shopping centers and retail property owners. The company operates with a lean structure, focusing on software development, recurring revenue contracts, and long-term partnerships.

Products & Services

The business offers a comprehensive SaaS platform with multiple modules:

• Management Platform: Unified solution for retail property operations.

• Tenant Communication: Digital tools for real-time announcements, updates, and collaboration.

• Lease & Operations Management: Automates lease administration, reporting, and compliance.

• Customer Marketing & Engagement: Tools for campaigns, promotions, and omnichannel engagement.

• Cloud-Based Infrastructure: Proprietary platform, modular and scalable.
   

The platform enables shopping centers to reduce operational costs, increase efficiency, and build stronger tenant and customer relationships.

Client Base & Partnerships

• Marketing Strategies: Clients come from B2B sales and publishing, and through conferences and industry events

• Frame Delivery Agreements: Multi-year contracts with major property owners in the Nordics and Baltics.

• Recurring Revenue Clients: Shopping centers and developers that rely on the SaaS platform for daily operations.

• Case Studies: Deployed across multiple properties, with demonstrable long-term client relationships.

• Partnerships: Collaborations with local partners to deliver services and expand market presence.

Market & Industry Context

The PropTech industry is undergoing rapid growth as real estate owners digitalize operations. Shopping centers and retail real estate operators are particularly focused on improving efficiency and tenant engagement.

Key drivers include:

• Rising demand for digital tenant and customer engagement tools.

• Increased need for operational efficiency in managing property portfolios.

• Expansion of mixed-use properties requiring advanced management platforms.
   

The company’s strong presence in the Nordic and Baltic markets positions it well to expand into other regions as demand for PropTech SaaS accelerates.

Financial Overview

The business has built a base of recurring SaaS revenues supported by frame delivery agreements. Forecasts indicate steady growth through 2025.

• Recurring Revenue: Primary driver of profitability, based on SaaS subscriptions.

• Geographic Revenues: Consolidated around Finland, Baltics, and Nordics.

• Forecasts: Derived exclusively from the business.

Management Clarifications:

• Asia Revenues: The business only receives minimal royalties from Asian subsidiaries due to taxation rules. The majority of Asian revenue is reinvested locally to fund growth. Transferring these profits to Finland would subject them to taxation.

• Subsidiaries Abroad: Independent entities, partly owned with local partners. Their sales royalties are excluded from the forecast and not part of this transaction.

• Focus of Deal: Financials presented cover the Finnish entity only, which owns the IP, regional agreements, and recurring revenue contracts.
   

This ensures that the financials accurately represent the entity available for acquisition while highlighting growth potential in excluded regions.

Operational Infrastructure

• Proprietary, cloud-based SaaS platform.

• Fully developed in-house, modular and scalable.

• Integrations available for external systems and APIs.

• Reliable delivery for large-scale property groups.

Team & Organization

• Experienced leadership with expertise in real estate and SaaS.

• Compact team of 25 employees based in Finland covering development, delivery, and support primarily focused on R&D, direct sales, and marketing.

• Lean operational structure designed for efficiency and scalability.

Transaction Overview

The business is offered as a 100% share sale of the Finnish entity.

Included in Sale:

• Intellectual property rights to the platform.

• Nordic and Baltic frame delivery agreements.

• Recurring SaaS revenues and associated client contracts.

• Finnish corporate entity, including all related documentation.

Excluded from Sale:

• International subsidiaries (Asia and other regions), which are partly owned with local partners.

• Revenues and royalties from subsidiaries abroad.

Excluded subsidiaries may be negotiated separately with local partners if of interest to the acquirer.