Business Name: Sign-in to view listing at https://fih.com/listing/9385412
Business Website: Sign-in to view listing at https://fih.com/listing/9385412
Business Start Date: 2013
Business Location: Turkey
Business Valuation: €10,200,000 EUR - Open to Offers - Bidding Deadline 6/30/2026
Employee Number (Inc. Owners): 10+
Business Model: B2B exhibition participation sales and coordination
Industry: International Exhibition & Trade Fair
Percentage Being Sold: 100%
Sales (TTM): €14,620,000.00
Net Profit (TTM EBITDA): €4,390,000.00
EBITDA Margin: 30%
Business Multiple (TTM Revenue): 0.7x
Business Multiple (TTM EBITDA): 2.32x
YoY Revenue Growth Rate: 34.25%
Tag Line: 12+ Y/O relationship-driven B2B platform connecting global exhibitors with international trade fairs

Executive Summary

The business is an established B2B exhibition participation sales and coordination platform operating within the global trade fair ecosystem. Founded in 2013 and headquartered in Turkey, the company has developed a relationship-driven commercial model connecting corporate exhibitors with international trade fairs across Europe, the Middle East, Africa, and Central Asia.

The business generates revenue primarily through exhibitor recruitment and participation sales, supported by long-standing relationships with exhibition organizers and an established network of corporate exhibitors. Unlike traditional service providers or digital platforms, the company’s core value lies in its commercial access, industry relationships, and ability to drive participation at scale.

The company has demonstrated strong financial performance, generating approximately €14.62 million in revenue and €4.39 million in EBITDA in 2025, representing an EBITDA margin of approximately 30%.

The transaction presents an opportunity to acquire 100% of a profitable, scalable, and relationship-driven platform at an attractive valuation of €10 million.

Investment Highlights

• High-margin business model with ~30% EBITDA margins

• Strong revenue growth from €9.19M (2023) to €14.62M (2025)

• Relationship-driven model with defensible market position

• Established exhibitor and organizer network

• Global operational footprint across multiple regions

• Lean cost structure with scalable operations

• Attractive valuation (~2.3× EBITDA)

• No reliance on digital traffic or paid acquisition

Business Model

The business operates a relationship-based B2B commercial model centered on exhibition participation.

Core Revenue Driver

Exhibition Participation Sales

The company recruits corporate exhibitors and facilitates their participation in international trade fairs by:

• Securing exhibition space through organizer relationships

• Coordinating participation logistics

• Managing exhibitor engagement

Revenue is primarily tied to:

• Exhibition space allocation (square meter basis)

• Volume of exhibitors recruited

Supporting Revenue Streams

Additional services are provided on a project basis:

• Stand design and production

• Installation and dismantling

• Logistics coordination

• Operational support

These services enhance revenue per client but are not the primary driver of enterprise value.

Strategic Positioning

The business is best understood as a relationship-driven participation sales platform.

The company’s core value lies in:

• Access to exhibitor networks

• Relationships with exhibition organizers

• Market knowledge across multiple regions

The business does not depend on digital traffic, platform users, or SaaS metrics, and instead operates through direct commercial engagement and industry relationships.

Market Overview

The global exhibition industry exceeds $40 billion annually, serving as a critical channel for:

• Business development

• Product launches

• Market entry

Despite increasing digitalization, physical trade fairs remain a core commercial infrastructure, particularly in B2B industries.

Emerging markets present additional opportunity due to:

• Regulatory complexity

• Operational barriers

• Limited direct access for international organizers

The business plays a key role in enabling market access and participation within these environments.

Competitive Advantages

• Established organizer relationships enabling access to exhibitions

• Existing exhibitor network across multiple industries

• Cross-border operational expertise

• Integrated participation model (sales + coordination + optional services)

• Strategic geographic positioning in Turkey

These factors create high barriers to entry, as relationships and industry access require time and credibility to build.

Customer Base

The company serves corporate exhibitors participating in international trade fairs.

Key Characteristics

• Entirely B2B

• Project-based engagements

• High repeat participation rates

• Relationship-driven customer retention

Acquisition Channels

• Direct outreach

• Industry relationships

• Referrals

• Existing exhibitor network

Customer acquisition is not dependent on digital marketing or traffic-based funnels.

Financial Performance

Key Observations

• Consistent revenue growth

• Stable and high profitability

• Revenue tied to exhibition cycles and participation volumes

• Strong operating leverage

Cost Structure

The business operates with a variable-heavy cost structure aligned with revenue generation.

Fixed Costs (~17%)

• Administrative expenses

• Sales and business development

• General overhead

Variable Costs (~73%)

• Exhibition space procurement

• Stand production

• Subcontractors

• Logistics

This structure enables scalability while maintaining margins.

Operations

The business operates through a lean, relationship-driven structure.

Core Activities

• Exhibitor recruitment

• Organizer coordination

• Participation management

Execution Model

• Stand production via internal division 

• Logistics via subcontractors

• Event execution in coordination with organizers

The business does not rely on proprietary technology or complex infrastructure.

Team

• 2 core management personnel

• ~8 production staff (stand services)

• Additional project-based subcontractors

The lean structure reflects a shift following COVID-19, maintaining efficiency while preserving operational capability.

Growth Opportunities

1. Expand Exhibitor Recruitment

Increase participation volume across existing exhibitions.

2. Add New Organizer Relationships

Expand into additional exhibitions and regions.

3. Geographic Expansion

Leverage existing model into new markets.

4. Strategic Integration

Integrate into larger exhibition or event platforms.

Growth is primarily driven by expanding commercial relationships and participation volume.

Assets Included in the Sale

• Brand and domain assets

• Company websites and content

• Exhibitor network and customer relationships

• Organizer relationships

• Operational processes and know-how

• Social media accounts

• Commercial and partner agreements (where transferable)

Key Intangible Assets

• Industry relationships

• Market access

• Commercial credibility

These represent the core value of the business.

Ideal Buyer

Strategic Buyers

• Exhibition organizers

• Trade fair companies

• Event infrastructure providers

• International expansion platforms

Financial Buyers

• Private equity firms

• Investors entering emerging markets

• Platforms seeking B2B service exposure

Transaction Structure

• 100% acquisition

• Valuation: €10,200,000

• Implied multiple: ~2.3× EBITDA

The seller is open to flexible structuring and transition support.

Reason for Sale

The owner is exploring a strategic transaction to enable:

• Further international expansion

• Increased commercial scale

• Access to broader resources and infrastructure

The business is being sold from a position of strength, not necessity.

Transition Support

The owner is available to support:

• Relationship transfer

• Operational handover

• Commercial continuity

Scope and duration to be agreed as part of the transaction.

Conclusion

The business represents a profitable, scalable, and defensible platform within the global exhibition ecosystem.

With strong financial performance, a relationship-driven model, and established international presence, the company offers a compelling opportunity to acquire a high-margin business with significant growth potential at an attractive valuation.